Thinking about – Our Second Year!


January 20th.

It may not mean much to you, but it’s a big deal for us.  It’s go lb. salt’s second anniversary! You can get a recap of our first year if you need a refresher, but this post is all about our second successful year… together!

Yes, that’s right, we wouldn’t be here if it weren’t for you. We want to thank you from the bottom of our hearts for the support you’ve given thus far and we look forward to many more years to come. We hope each and every one of you will be able to say, “I remember when…”

So what have we done in the past year?

We started 2012 with this blog. Yeah, we know, like there weren’t enough food blogs in the world already. But, we tried to do something a bit different. We kept the blog focused strictly on what we know and do. On January 2nd we unveiled the blog with one simple promise… The truth, the WHOLE truth and nothing but the truth!

During the course of the past year we’ve written more than 120 posts. If you have a subject you’d like to see discussed, send us a note, we’d be happy to consider it!

In late January we released our Dressing Up!™ vinaigrette salad dressing blends. These are the only all natural and organic (not to mention COMPLETELY chemical-free) salad dressing mixes on the market. Along with the release of our Dressing Up!™ line, we also added tamper evident shrink banding to all of our packaging. Not to worry, we kept with our earth friendly approach. The shrink banding is a corn-based plastic and decomposes even faster than the paper. Go ahead, put it in your compost bin.

The end of January brought two more notable notes – we began using Twitter @_go_lb_salt_ and we had the opportunity to experience Chef Traina and Liberty Market’s homage to the Gilbert Farmer’s Market for their “Double Market” Community Dinner. Both of those presented some of our offerings in a new public venue.

In February we unveiled plans for Dutchman’s Truffiere and it’s crowd-funded debut. We were also invited to take part in the first ever Ignite Food. Ignite is a fast paced program allowing five minutes to each participant and the format is fixed. You get twenty power point slides that advance one every fifteen seconds. Our selected topic? Salt related of course! In just five short minutes we made clear that ‘Salt is salt is salt… is sooooo wrong!’ As a result, March was a blur as we prepared for those two events.

However, in the midst of it all, we had the opportunity to lend an assist to one of the other Ignite Food participants and great go lb. salt supporter – Mr. Zach Garcia. With those efforts we began work on a new product line that we finally released in September.

In July we released three new sea salts and their corresponding pack – The Gourmand. This brought our complement of salts to a total of seventeen. Seven unsmoked, five smoked, and five aromatics including our Black Truffle Salt. We also acquired some video studio lighting and background materials so that we can integrate brief video tasting notes into our web store. Look for those this coming year!

At the beginning of August we released our lemon·AID rim·licks™ for both lemonade and iced tea beverages. On August 20th we provided our response to J & D’s new Sriracha Popcorn by posting a video recipe for making your own BACON Sriracha Popcorn without the chemical laden bacon salt those boys have become popular for.

Our simple seasonings™ Original BBQ Blend was released the end of August and met with rave reviews!  We have three more variations we are still working on. Look for Spicy BBQ and Mesquite BBQ to make their appearance in the near future with a Jerk Seasoning somewhere on the horizon.

On August 31st, go lb. salt became an officially recognized trademark with the United States Patent & Trademark Office. Other trademarks are also in the works.

On International Bacon Day (September 1st), thanks to the product testing assistance of Zach, we officially released our new line of Rub Yer Belly™ bacon cures. When we finished crafting the six different cures, we knew we had something special. Imagine having the option to make Chocolate, Coffee, Sweet & Spicy, BBQ, Savory Herb or Original flavored bacon when you wanted. With our Rub Yer Belly™ bacon cures literally anyone can make their own bacon at home and without a smoker. Best of all, with the small exception of the sodium nitrite to prevent botulism, they are entirely natural and organic, no chemicals and no additives of any kind.

If you want to learn more about the bacon making you can find a video on our YouTube channel that now has more than 150,000 views as of late December. It helps that we have the second most popular video on the interweb related to dry aging beef with more than 100,000 views as of November 2012. After adding four more videos to the channel, we’ve expanded our “Cooking with Saltware™” series and we now have a total of 22 videos with many more on the drawing board.

October saw us finally embrace Pinterest. It is our hope that this will be an easy way for you to share us with your friends!

On November 16th with our patent application completed, we released our new patent pending face and skin scrubs under the Pore Essentials™ line. These new scrubs are unique in the health and beauty industry! The are more than 90% organic in composition, gluten-free and contain absolutely no chemicals, additives, preservatives or stabilizers of any kind. Best of all, you select your own carrier to blend with the dry sugar and salt blend we’ve put together. The only complaint we’ve had from all of our product testers and customers is that you can’t get your tongue far enough out of your mouth to lick your face! That’s why we say, ‘feed your skin organic food!’

If you’ve been with us since that first week in January 2011, you’ve seen our product offering grow. Taste·ology™, Soak·ology™, sugar·licious™, pepper please!™, FACON™, rim·licks™, simple seasonings™, Dressing Up!™, Rub Yer Belly™ and Pore Essentials™ represent all of our offerings. The current customer favorite is clear. At the close of 2012 more than 85 pounds of Black Truffle Salt had passed through our booth.

While this year last year didn’t see as many new products as the year before, the diversity of new products was much greater. Really, did you expect to see bacon cures and skin scrubs – let alone in the same year? We didn’t either.

So, what’s in store for Year 3? Who knows, but it’s bound to be as much fun as the first two. A few more products will appear to round out our offering for sure. We’re also going to be working with other local folks to offer more salt education for those of you who are interested. In-home tasting parties are also in the works. As always, you have our deepest gratitude for the support you’ve given. Thanks for sticking with us… we can’t wait to see where this ride goes!